Support within Every Step
Meet donors where they’re at and harness the power of everyday steps to drive monthly individual micro-donations.
We help charities with:
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Recapture
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Retention & Relationship
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Recurring
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Acquisition
Create and Build Trusting Relationships with Donors
Engage Mobile-First Donors
Meet your supporters where they are — on their phones. Create and strengthen donor relationships.
Turn Steps Into Support
Harness the power of everyday activity to drive monthly funding for your cause. Every day becomes a walkathon for your mission.
Grow Through Movement
Share your story, show gratitude, and keep donors updated on their impact—all directly through The Giving Step app.
Expand Your Reach
Join The Giving Step network and tap into a new generation of actively engaged Next Gen supporters.
Step 1: Recapture
The average donor recapture rate is around 4-5% and continues to decline. They were once excited to support your cause, then disappeared.
The starting point for The Giving Step is to focus on recapturing donors by identifying those that also care about personal health, and then find more.
With 87% of Gen Z exercising 3+ times per week, and Millennials trailing just behind, these generations are known as “Generation Active” and the “Wellness Generation”.
Step 2: Retention
Retention is a long term relationship. This takes time, requires trust, active engagement, and timely relevant communication.
With The Giving Step your nonprofit will be present in every step of the donors life journey by being actively engaged, and connected to their healthy lifestyle.
Never before has the need to create and retain relationships with Next Gen Donors been so critical as we move through the Great Wealth transfer.
Step 3: Recurring
Online donation forms have made recurring giving easier…like a subscription, however a "set and forget" approach risks cancellation.
The Giving Step takes it a few steps further by aligning with the individuals healthy lifestyle, creating an actively engaged donor relationship beyond a monthly subscription.
Celebrate a Monthly Giving Day combined with healthy, daily habits! Mutual benefits for the donor and your nonprofit.
Step 4: Acquisition
Donor acquisition rates varies by sector, but the average tends to fall between 1.5- 3% annually.
The Giving Step’s marketing library makes it easy for nonprofits to amplify exposure and attract new donors.
Millennials and Gen Z share, communicate and leverage social platforms with intentional purpose for change. Join their conversation!
