Support within Every Step
Meet supporters where they’re at and turn everyday steps into reliable monthly gifts.
How we help your nonprofit:
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Recapture support with a wellness driven, healthy habit-based approach.
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Retentain donors through daily movement and meaningful updates.
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Recurring monthly giving supported by daily step goals.
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Acquiring a mission‑minded, actively engaged community.
Engage Mobile-First Donors
Meet your community on the devices they use every day and strengthen donor relationships.
Convert Steps into Sustained Support
Transform healthy habits into lasting donations every month for your cause.
Grow Impact Through Movement
Share stories, show gratitude, and keep donors updated on their impact in the app.
Amplify Your Reach
Tap into a wellness-driven, Next Gen, donor community aligned with your mission.
Step 1 - Recapture
With typical donor recapture rates at just 4–5%, we help you re‑ignite lapsed support, starting with individuals who value health *and* impact.
The starting point for The Giving step is to focus on recapturing donors by identifying those that also care about personal health, then find more.
With 87% of Gen Z exercising 3+ times per week, and Millennials trailing just behind, these generations are known as “Generation Active” and the “Wellness Generation”.
Step 2 - Retention
We embed your mission into the supporters’ wellness routine providing relevant engagement and long-term value.
With The Giving Step your nonprofit will be present in every step of the donor's life journey by being actively engaged and connected to their healthy lifestyle.
Never before has the need to create and retain relationships with Next Gen Donors been so critical as we move through the Great Wealth transfer.
Step 3 - Recurring
Online donation forms make recurring giving effortless—no reminders, habits, or ongoing engagement required. Is that the goal?
The Giving Step takes it further, going beyond passive “set‑and‑forget” donations by aligning wellness and giving goals, cultivating active supporter relationships.
Supporters celebrate a Monthly Giving Day by pairing it with healthy daily habits—creating long-term value for both them and your organization.
Step 4 - Acquisition
Donor acquisition rates varies by sector, but the average tends to fall between 1.5- 3% annually.
Tap into fresh audiences using our ready‑made marketing tiles and promote social‑first campaign tools. Engage socially conscious Millennials and Gen Z communities who share with intent and purpose.
Millennials and Gen Z share, communicate and leverage social platforms with intentional purpose for change. Join their conversation!
